Kate Khoury Portfolio

Kate Khoury - Marketing Operations professional

A seasoned Marketing Operations leader with over 15 years of experience across B2B, B2C, ABM, and D2C digital marketing, I specialize in RevOps, marketing automation, AI, web strategy, conversion rate optimization, and data analysis, combining strategic insight with technical execution to build scalable systems, improve performance, and drive measurable business growth.

My expertise spans data visualization and BI dashboards, email marketing, go-to-market strategy, and agentic AI, with a strong foundation in project management and cross-functional leadership. I have built, managed, and optimized complex martech ecosystems spanning HubSpot, Salesforce, WordPress, Microsoft Dynamics CRM, Azure, Power BI, and other platforms, improving operational efficiency, reporting visibility, and revenue performance.

women in the office looking at laptop screen smiling

PRIMARY SPECIALTIES:

Marketing Operations
Website UX
On-Page SEO & Technical SEO/AEO/GEO
Web Launches & Property Migrations
CRO & Ecommerce
Email Marketing & Automation
Data Analysis, Visualization, BI Dashboards
CRM & Database Management
Agentic AI & Generative AI
Team Leadership
Cross-functional Collaboration

A natural leader and cross-functional collaboration ninja, I effortlessly provide clarity in complex or ambiguous operational, technical, and data tracking processes.

I take a holistic approach to marketing operations by aligning technology and organizational needs with scalable processes. This ensures stakeholders are equipped to operate efficiently, effectively, and with long-term success in mind.

Kate_Khoury_Director_MOps_RevOps_Resume Download

HIGHLIGHTS:

Built multi-touch attribution models and GTM strategies that contributed to $2.4M in pipeline growth within six months.

Cut speed-to-lead from days to under one hour via automated HubSpot–Salesforce orchestration; increased MQLs by 45% and conversions by 25%.

Designed and implemented personalized upsells and cross-sells that increased average revenue per user (ARPU) by 32% in 3 months.

As Director of Marketing Operations, RevOps & Data Strategy at Marketforce Corp, I have helped move the company toward a more modern, data-driven, technology-enabled, and globally positioned business model.

With a combination of marketing leadership, revenue operations, data strategy, AI adoption, business intelligence, sales enablement, GTM strategies, and process improvement, I have helped strengthen the company’s ability to compete, scale, and expand beyond its traditional small-business footprint – increasing revenue by 27%.

At BetterLife Insurance, I integrated Salesforce, HubSpot, and proprietary technologies to build a single source of truth for full-funnel transparency, accurate ROI, and 360-degree view of customer behavior and target accounts.

In my role as Senior Manager of Marketing Operations & Web Strategy at Knowfully Learning Group, I served as the super admin and SME for the tech stack, leading end-to-end digital transformations and data analysis for 16 websites.

I built and deployed automated email marketing strategies and developed KPI-based performance dashboards, while training and supporting multiple marketing teams.